In this day and age, if you aren’t using social media as a marketing tool for your business, you are seriously behind. In the same breath, if you are using social media for your business, you need to make sure that it is properly being done to bring in some kind of following or revenue. At Design Moves, we are well versed in Social Media Marketing Fort Lauderdale. Unsure of what to post or how to proceed? We can help. The success of your methods depend on your end goal. Here are a few ways to tell if your social media marketing is effective.

How can you really tell if your social media marketing is working? Well first, you must define “working,” because methods that work for you may work for someone else. Hypothetically, social media marketing can address many goals at one time. Success is subjective but generally relates to traffic, revenue, visibility, and following.

If your site is capable of generating revenue, any traffic received is going to be valuable. However, not all traffic leads to revenue. If your social media following visits your site but never take meaningful action, it won’t bring any money to your brand. Ultimately, you might gauge conversions that originated with a social media visit as successful. Social media is important for increasing brand visibility, which can eventually lead to loyal customer relationships and a growth in revenue. You may also be on social media specifically to gain followers to have a larger audience to distribute content and promotions to. It’s essential for startups who need an initial audience rather than an initial customer base.

Metrics That Prove your Social Media Marketing is Working

With the 2.3 billion active social media users in the world, as a business owner, you want to make sure that the use of your social media is worth the efforts. Here are several metrics that offer validity.

Conversions: Every company wants to see conversions, be it direct marketing or social media marketing. To convert, you must have effective calls-to-action to entice your audience into engaging with your content.

Search Volume: This allows you to see how many people are searching for your business in search engines. This is an important tactic because you’ll be creating an online presence and consumers will continually search for your business online.

Vanity Metrics: Followers, impressions and traffic, not exactly the highlight of your results, but will allow you to see if your activity is working. When you gain fans and followers, see more "Likes," "favorites," "shares," and "retweets," you can tell that what you're publishing is drawing in interest. You may also make an impression on a potential investor or partner who may gauge your popularity with your follower count.

There are plenty of ways to tell whether or not your social media marketing is working. We are experts in Marketing Fort Lauderdale. Contact us today for a quote.

Having a content rich website means a few different things. Of course, it means having a website rich in content, but in terms of SEO, there’s a bit more to it. There are strategies in creating and developing rich content that can have notable SEO benefits for your site. With SEO Fort Lauderdale, we know are experts in the field and know the strategies that work best to get all the benefits of SEO to your website. Check out some of our tips below.

Plenty of small business owners juggle many roles, mainly as a necessity, but also because they don’t know whom to turn to. However, keeping too many balls in the air, from business development to operations, from financials to human resources, and so on, can be counterproductive to the growth of your budding empire. With marketing Fort Lauderdale, you need the experts to help guide your business to the ultimate success. Many companies are learning that outsourcing their marketing responsibilities is actually a pretty good idea. Here are seven reasons why you should leave your marketing to the experts.

Marketing requires years of study that you may not have

Imagine how many years it would take you to become an expert in every single aspect of your business, including marketing. You would run yourself ragged trying to figure out how to concentrate on all of the moving parts. As a business owner, you know time is money, and growing as fast as possible can help you beat the competition. Turn your marketing over to an expert who can help you do just that.

Copy that sells isn’t easy to come up with

Putting out good promotional content is takes a lot of skills and a lot of time, which is already established that you don’t have. Hire an expert to make what you offer look and sound too good to pass up. Persuasion is key, and it takes time to perfect that.

Keep your brand image consistent

As a business owner, you can easily get sidetracked from an important task by something equally as important. It’s hard to devote equal time to all parts. You wouldn’t want people to get confused on how your brand could help them, right? Keep your audience’s focus by keeping your brand consistent. That’s what experts are for.

Brand awareness is their game

With consistent marketing comes an increase in your target audience’s awareness. Keep your brand from under the radar by keeping it in the forefront and show potential customers what you have to offer.

Marketing experts know their marketing tools

Truthfully, you may not know all aspects of marketing, like social media, ROI, SEO, metrics, the list goes on. And if you don’t know them thoroughly, you can be sure your business will be the last to cross the finish line. Marketing experts have up-to-date channels and social platforms at their fingertips. Trust them to get your marketing to the next level.

Exerts have proven sales techniques

Marketing experts help build the trust on your brand’s target audience, and with trust comes an increase in sales. They have a lot of tricks up their sleeves that will help your business have a consistent stream of income.

You get to focus on other aspects of your business

Your marketing is one of your top priorities. By delegating that task to an expert, it becomes easier to devote your time to other important aspects to keep your business growing.

You have an amazing business, and you shouldn’t have to waste valuable time trying to figure out how to juggle multiple things at one time. With advertising South Florida, let an expert help you with the different moving parts to keep your business booming.