Fast, Accurate, Affordable way to know how well your Social Media Marketing is Working

In this day and age, if you aren’t using social media as a marketing tool for your business, you are seriously behind. In the same breath, if you are using social media for your business, you need to make sure that it is properly being done to bring in some kind of following or revenue. At Design Moves, we are well versed in Social Media Marketing Fort Lauderdale. Unsure of what to post or how to proceed? We can help. The success of your methods depend on your end goal. Here are a few ways to tell if your social media marketing is effective.

How can you really tell if your social media marketing is working? Well first, you must define “working,” because methods that work for you may work for someone else. Hypothetically, social media marketing can address many goals at one time. Success is subjective but generally relates to traffic, revenue, visibility, and following.

If your site is capable of generating revenue, any traffic received is going to be valuable. However, not all traffic leads to revenue. If your social media following visits your site but never take meaningful action, it won’t bring any money to your brand. Ultimately, you might gauge conversions that originated with a social media visit as successful. Social media is important for increasing brand visibility, which can eventually lead to loyal customer relationships and a growth in revenue. You may also be on social media specifically to gain followers to have a larger audience to distribute content and promotions to. It’s essential for startups who need an initial audience rather than an initial customer base.

Metrics That Prove your Social Media Marketing is Working

With the 2.3 billion active social media users in the world, as a business owner, you want to make sure that the use of your social media is worth the efforts. Here are several metrics that offer validity.

Conversions: Every company wants to see conversions, be it direct marketing or social media marketing. To convert, you must have effective calls-to-action to entice your audience into engaging with your content.

Search Volume: This allows you to see how many people are searching for your business in search engines. This is an important tactic because you’ll be creating an online presence and consumers will continually search for your business online.

Vanity Metrics: Followers, impressions and traffic, not exactly the highlight of your results, but will allow you to see if your activity is working. When you gain fans and followers, see more "Likes," "favorites," "shares," and "retweets," you can tell that what you're publishing is drawing in interest. You may also make an impression on a potential investor or partner who may gauge your popularity with your follower count.

There are plenty of ways to tell whether or not your social media marketing is working. We are experts in Marketing Fort Lauderdale. Contact us today for a quote.